Featured research.
Analyses drawn from our own measurement program. Retailer identities are anonymized in public materials; clients see the named record.
At eye level, one kombucha brand triples its shelf share
Measured in-store, eye level is distributed nothing like the shelf overall: some brands hold three times their footprint there, and some of the biggest assortments sit below it.
The same product, priced 29% apart across town
Across 549 identical products stocked at three or more banners, the median price spread is 29%, a quarter spread by 50% or more, and zero price identically everywhere.
New-wave brands price a tier above the classics
Scoring one city’s ice cream shelf by brand era and price tier: 37% of new-wave SKUs sit at premium or above, against 10% for heritage brands, and their better-for-you share runs four times higher.
The functional-beverage cooler is a land war
Prebiotic sodas, kombuchas, adaptogen waters: the most fragmented door in grocery is also the fastest-moving. What facing-level measurement shows that scanner data cannot.
One product, two prices: digital and physical disagree
The same item routinely carries a different price in the store than on the same banner’s digital shelf. The spread is measurable and directional.