See your category the way the buyer walks it.
Your first hundred doors open in stores no panel reaches. We measure them anyway: proof of shelf presence and velocity before the syndicated data knows you exist.
Distribution truth
Which banners stock you, at what depth, on which shelf, and where the digital catalog says you exist but the shelf disagrees. Authorized is not the same as on the shelf; we measure the difference.
Retail execution
Eye-level share, facing counts against your nearest competitor, and whether the promotion you paid for actually made it to the tag.
Whitespace
Adjacency and assortment gaps: the fixtures where brands like yours win, and the banners that have not met you yet.
Emerging brands in contested categories (functional beverage, better-for-you snacking, refrigerated everything) where shelf position is re-traded monthly and the distributor recap arrives after the reset already happened. Our coverage deliberately includes the independent and specialty grocers where those categories break first.
Standing category monitors on a visit cadence, launch-window measurement, and negotiation support ahead of line reviews: your facings, your competitors' facings, and the gap between them, documented.