A measurement house for the grocery shelf.
McGovern Measurement Company exists because the industry's most consequential surface, the shelf, is still mostly described secondhand.
Retail decisions have always run on borrowed evidence: syndicated panels that lag the shelf by weeks, distributor reports that aggregate away the detail, and digital storefronts that tell only half the story. MMC was founded on the conviction that the shelf itself, in both its digital and physical forms, is the primary source, and that it has finally become economical to treat it that way.
The firm operates a continuous measurement program across the grocery retail of one major US metro market, named under license: continuous measurement of digital storefronts, capture in the store, reconciliation against a normalized catalog, and independent audit before anything becomes a published fact. The result is a shelf record with provenance: data an analyst can interrogate rather than simply cite.
Independence
We hold no positions in the brands we measure and accept no payment for favorable numbers. The record is the record.
Provenance
Every published fact traces to an observation: a visit, a frame, a tag. Corrections are appended, never silently overwritten.
Restraint
We publish what we measured, at the confidence we measured it. Where the record is thin, the data says so.
The firm is based in San Francisco. Coverage inquiries, licensing, and press: request a briefing and the right person will respond.
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